ASOS branded ‘disgusting’ after Topshop staff discovered jobs losses via social media

Staff were informed of their job losses via social media and media reports (Photo: Shutterstock)

ASOS has been branded “disgusting” by Topshop store staff, after they were only officially informed of their job losses via social media and media reports.

Thousands of staff discovered their jobs were likely to go two hours after the online fashion retailer announced its £295 million takeover of the brand.

Staff not part of the acquisition

Angry workers took to social media to complain that they found out that ASOS would not be buying stores, and saving their jobs, as part of the deal via Twitter and media reports.

ASOS announced the deal to save the Topshop, Topman and Miss Selfridge brands at 7am on Monday (1 February) and by 7.45am, the retailer sent out a tweet welcoming Topshop and Topman to “the ASOS family”.

However, it took Deloitte until 9am to inform around 2,500 staff at 70 remaining Topshop, Topman and Miss Selfridge stores that they would not be part of the acquisition.

Administrators later confirmed that only about 300 jobs would be saved as part of the deal.